Client Objectives

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Alder wanted to extend its client outreach to just more than the homeowners. I was asked to help assist in writing engaging and meaningful blog posts to develop a fan-base and expand the content of their website. I also assisted in creating social media posts including memes and gifs to bring playfulness and relativity to Alder. 

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Strategy

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Seeing that Alder wanted a younger and more fresh audience, I believed involving current memes and gifs on social media was the way to go. To liven up the website a bit, I decided to focus on various topics for blog posts, all the while maintaining the company's core attributes. I wanted to establish a more upbeat and friendlier tone for Alder's voice. 

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Outcome

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We had a rise in new followers on Instagram by 34% in a 2 month period. Continuity of this "friendlier" company tone has insured many new followers over the years, and the company itself is still thriving. 

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Visit Alder’s website here.